Matcha Fuel
How we produce 90 ad creatives per month for Matcha Fuel across 2 product lines and 20+ hook themes. Full creative direction for a UK wellness brand scaling on Meta.
CLIENT
Matcha Fuel
SERVICE PROVIDED
Paid ads
TIMELINE
6+ months
The Brand
Matcha Fuel is a UK-based wellness brand selling functional matcha latte powders — adaptogenic blends combining ceremonial-grade Japanese matcha with nootropics like Lion's Mane, Reishi, and KSM-66 Ashwagandha. They sell two core product lines: Zenergy (an energy and focus SuperLatte positioned as the ultimate coffee replacement) and Radiance (a beauty and skin health supplement). 2,500+ reviews, sold on their own site and Amazon UK.
The Challenge
Supplement brands have one of the hardest creative problems in D2C: how do you sell a product people can't see working? There's no before-and-after photo. No unboxing moment. The product is a powder in a bag — and the buying decision is driven entirely by education, trust, and emotional resonance.
Matcha Fuel needed a creative team that could turn complex health messaging — cortisol regulation, gut-brain axis, adaptogens, perimenopause support — into scroll-stopping ad creatives that actually make people click. And they needed it across two completely different product lines, each with its own audience and angle set.
The Execution
We produce 30 original ad creatives per month for Matcha Fuel, each in 3 concept variations — giving their media buyer 90 fresh creatives to test every month.
What makes this partnership unique is the angle diversity we produce from a narrow product range. Zenergy and Radiance are just two products, but the audiences who buy them have completely different motivations. Someone searching for a coffee alternative cares about different things than someone worried about perimenopause symptoms or afternoon energy crashes. Each segment needs hooks that speak directly to them.
Every hook gets tested in 3 visual treatments. When a concept clicks, we iterate aggressively — new headlines, new layouts, new visual approaches — so the media buyer can isolate exactly which combination drives results.
Metric | Result |
|---|---|
Creatives Produced/Month | 90 (30 designs × 3 concepts) |
Live Creatives (single month) | 138 |
Product Lines Covered | 2 (Zenergy + Radiance) |
Unique Hook Themes | 20+ |
Purchases Driven (30 days) | 485 |
Impressions (30 days) | 1.9M+ |
Partnership Duration | Under 6 months |
The variety is the point. With 138 creatives in the field at once, the media buyer can test at a scale that most supplement brands never reach — and the winners emerge from volume, not guesswork.
